Who is Henrik Persson EKDAHL ?

Henrik Persson EKDAHL is a Swedish business man. He his the former CEO of Catena Media, Betson and Betsafe. He is also a former Director of Optimizer Invest Ltd, an early-stage Venture Capital firm that he founded in 2012. He is now the Head of Corporate Management at CRUNCHMILL ADVISORS SL.
During his career, Henrik also served on the board of different companies.

Henrik Persson EKDAHL founded Park Trade Europe AB, a swedish based company whose business is to assist European Local Government Authorities and Companies to manage the notification and collection of traffic and parking fines/fees issued to foreign registered vehicles. To do so, the company developed advanced technology and established routine processes. Henrik managed the company for the first year, until it became profitable.
He then sold his shares in 2007.

After a first entrepreneurial success with Park Trade Europe, Henrik founded another company, BestGamesHolding, an Investment Vehicle with the objective of making a ‘reverse acquisition’ or investment in companies focusing on the online gaming sector in the UK and Europe. After its acqusition of Bestpoker.com Ltd, the company became a leading independent investor in internet gaming related companies and was operating two brands, BestPoker.com and BestBingo.com. After 3 years of hard work to grow the company, he managed to list it on the London Stock Exchange in march 2007. Henrik left the company after the succesfull listing.

With a good track record in the iGaming space, Henrik Persson EKDAHL took over Betsafe as CEO. Betsafe is an online gaming company focusing on providing its users with an exciting and thrilling time both online and offline. The company had a primary focus on the scandinavian market. Under his leadership, the company grew at an impressive rate to become in 2011, one of the fastest growing and profitable company in its segment with 148 employees and an annual turnover of 34M€. The company was acquired by Betsson Group AB in May 2011 for 60M€.

Henrik Persson EKDAHL was appointed interim CEO of CATENA MEDIA after the CEO stepped down. As a major shareholder and with his broad international experience as a leader and CEO of several companies, including Betsafe and Betsson Group. He was the perfect person to lead the search for a new CEO and handle the day to day operations while keeping to push Catena Media's continued growth and to increase shareholder value.